Love It or Leave It

Everyone comes up with startup idea at some point in his or her lifetime. But for us entrepreneurs who constantly operate in a startup state-of-mind, the multitude of ideas that pop into our head can be overwhelming. With so many considerations to take into account when deciding which startup idea is best to pursue, it can be easy to just throw in the towel and give up on your dream. However, if you’ve got the heart, drive and dedication to turn your startup idea into a business – read on.

When narrowing down which path your business will take, we’d like to stress two vital requirements: passion and excitement.

The path to prosperity is a long, hard and bumpy ride. Choose the right path, and you could find fun, freedom, and fulfillment (not to mention, that little thing called money). In order to come out on top when the going gets rough, it simply takes passion and excitement for what your business is trying to achieve. You’re going to be putting in your blood sweat and tears over some very long hours – if you don’t love it, you will leave it.

As you narrow down your options, an idea with high excitement but mediocre in profitability is most likely the better choice than an idea with low excitement and high profitability. Carefully weigh your options, as choosing the right path is not an overnight decision – but knowing whether or not you’re passionate about your idea is a no-brainer.

After all, a guy named Confucius once said, “Choose a job you love, and you will never have to work a day in your life.”

Trust us, the ultimate success of your business will make all the long hours worthwhile in the end. If your idea makes you happy, we say go for it!

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