What is face reading? As our COO Brian Center describes it: “Face Reading is exactly that … reading or analyzing a person’s face to be able to pick up on what it is saying.” You can find out a lot about a person by analyzing his/her face, and it has a lot of benefits. Although face reading is something you might do already, studying techniques takes it to another level to utilize it.
Face reading helps you with interviewing a potential new employee, team building, negotiating, improving business and personal relationships, interacting with your co-workers more effectively, winning new business, confirming your gut feelings and more. For me, it has helped me analyze people when it comes to providing them working capital.
In an article for the International Financing Association, Brian does a great job of explaining how face reading helps him connect, which makes him a better factor. I definitely recommend you reading it. I would also recommend picking up a copy of the book Amazing Face Reading by Mac Fuller, J.D.