Creating the Perfect Elevator Pitch

Developing the perfect pitch is a business development tool that all entrepreneurs need to have in their arsenal. With company leaders both consumed with their own business needs and bombarded by messaging day-in and day-out, it’s important to capture a prospect’s attention in the quickest, most effective way possible. To accomplish this, you need to prepare a pitch that is no longer than the length of a ride up the elevator — thirty seconds.

So, if you only had thirty seconds to sell your idea to someone, what would you say?

Follow these 4 tips, and you’ll be on your way to crafting a memorable and effective elevator pitch (or 30-second commercial, as we like to say over here at FWC):

  1. Be Clear and Concise: Without much time for questions, your pitch must be easy to understand. Focus on providing the most essential information in as few words as possible. Be brief, yet comprehensive. Your prospect should walk away with an understanding of what your company does and what you can do for them.
  2. Discover the Pain Points: Chances are, your prospect has a few problems that need to be fixed. It’s your job to let them know that you can be the one who can fill in these gaps. But remember – no one likes to be bombarded by a salesman. Make the pitch completely about your prospect and not so much about you.
  3. End with a Call to Action: As you’re working on your big finale, plant the seed that will bring this potential business relationship back to you. Your pitch should help connect the dots to show how you can help their business succeed. Ending with a bang will ensure that you are top of mind.
  4. Practice: Preparation can seriously make or break your pitch. Recite your pitch to anyone who will listen and ask for constructive criticism. Do whatever you can to make your pitch run smoothly and effectively.

At Far West Capital, having the perfect pitch is necessary. We’re constantly trying to help businesses unleash their potential, and in order to do that, we need them to want to work with us. Crafting the perfect elevator pitch is just the beginning.

What are some ways that you prepare for your perfect pitch?

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