The Importance of Company Branding

As you might have noticed, there have been a few changes at Far West Capital. We have a fresh logo, tagline, website, and a new Facebook page! While our commitment to our clients remains as strong as ever, we decided to revamp our logo and website to build a stronger foundation for our brand. Our new tagline is “Creative solutions. Lasting relationships. Working Together.” and we love its representation of how we feel about our clients. Our new look aligns with our goal of bringing the best to our clients.

Company branding is important and is one of the things that make companies successful. For example, where would Coca-Cola or Apple be without strong branding? Those two companies have built a loyal following because they are consistent with their branding in marketing and advertising, they highlight their companies’ fun and innovative personalities and of course, their products aren’t that bad either. At Far West Capital, our team has a solid understanding of our brand, but it was time to give it a fresh look and make sure it was consistent. We think our new look shows our fun but professional character, and we hope you like it as much as we do!

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