Research shows giving back is an integral part of a successful company. According to a study by Ernst & Young and the Fidelity Charitable Gift Fund, 89 percent of entrepreneurs donate money, both personally and through their companies. Also, 62 percent stated giving back makes their companies more successful in the long run. Here are some ways you can give back:
1. Organize an employee volunteer event.
This will not only be a bonding opportunity for your employees, but your community will also benefit. Encourage employees to periodically deliver meals for Meals on Wheels or read to kids at a nearby school, or provide a list of opportunities for your employees.
2. Work with what you have.
Giving back does not always mean donating money or extra hands. It can mean providing the skills and resources you have through serving on a board of directors or giving a few hours of professional services. For example, if you’re a banker, help a non-profit with its finances or if you work in marketing, develop a social media campaign to build online presence.
3. Donate your office supplies.
If you have excess furniture or equipment that still operates at a proficient level, donate it. Goodwill and non-profits could use your gently used desks, computers, etc.
4. Collect the little things.
Putting out a jar to collect spare change or collecting canned/non-perishable food to donate are easy ways to give back. Ask your team to clean out their pantry every quarter and see how much the spare change adds up by the end of the year.
At the end of the day, it’s a win/win situation: giving back is a good feeling and the community benefits from the contributions. Integrating community outreach promotes corporate responsibility and develops a positive company culture.
What is your company doing to give back to your community?